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SHANX BLOG : EVERYTHING YOU NEED TO KNOW

PACKING A PUNCH…

Golf Boom plateau? Well, you’re not alone. There is no denying that the game of golf and our facilities have benefited over the past few years – but what now, how are you using the extra cash in your coffers? What’s the plan now?
What happens when the extra pocket money you brought in is gone? The business model is the same, nothing has changed there – if you do things the same way you get the same result right?

MINI GOLF, DOES IT ACTUALLY CHANGE YOUR FACILITY?

Golf administrators must realise they are now competing for the families “entertainment dollars“ and thus must deliver an overall entertainment offering for more than simply golfers. There is an opportunity in this space for golf facilities. So with all the talk around mini golf and their addition to facilities, does it actually work? The Links Shell Cove, operated by Shellharbour City Council, believes that the addition of their new mini golf course is one of the final pieces to their strategic puzzle. Their vision was simple enough, create a space where 100% of the community can enjoy…

 

IS THIS AUSTRALIA’S BEST MINI GOLF COURSE?

After a mulit-million dollar renovation of “The Shed”, Links Shell Cove engaged GreenSpace Management to build them the ultimate in family fun – the countries first SHANX mini golf course. But don’t be fooled, this isn’t your everyday, run-of-the-mill mini golf facility. There are no windmills, clowns, fire-breating dragons or cringeworthy jokes told by Nornman. What GreenSpace has installed here is effectively a scaled-down version of a full-size golf course… 

THEY STAND THE TEST OF TIME

Remember going on holidays with your family and there was always that one mini-golf course that you played year after year? Well, that little course has been doing the same thing for years and generating masses of revenue year in year out. Mini golf has been around a lot longer than people think and it’s not going anywhere.
‘SHANX’ is the future of mini golf. No spinning wheels, clown heads or rocks in the middle of holes, our courses look and feel like real golf courses.

RETURN ON INVESTMENT (ROI)

You will be staggered by the sheer numbers that mini-golf courses generate, with most facilities returning their investment in under 5-years. That’s a 20% return on investment! Sounds attractive, doesn’t it. Well here is where it gets really impressive, with the right design and construction, operational costs are further reduced resulting in lower ROI periods and higher % returns. Traditional revenue streams of F+B, green fees and memberships require enormous inputs to generate small net profit margins. Mini Golf compliments existing amenities and services provided by your facility; and those that have built a mini-golf course in recent years have seen enormous uplift in food, beverage and retail sales without additional investment into these areas. Adding a mini-golf course to your facility is guaranteed to boost your bottom line.

FAMILY CENTRIC

We have been hearing this for years, golf in Australia needs to be more family-friendly. Mini Golf immediately changes the demographic of your facility and invites families and non-golfers to participate in relaxed activities at your club and within the clubhouse.
Mini Golf is an affordable, fun family activity.

GENUINE GOLF PATHWAY

We are all time-poor. In just under an hour, you and the family (or your buddies) can play a round of mini-golf. Breaking down the barriers for entry to the game of golf is essential. What a better way to expose your facility to the next generation of golfers through Mini Golf. Providing a relaxed, family-centric entry point will oprovide a genuine pathway for regular use and memberships at your Club. 

OUR METHODOLOGY

We are the only turnkey mini golf company in Australia. Typically we use a four stage approach with clients to build the business case as they progress through the stages of their development, they are;
+ Stage One; detailed site feasibility assessment
+ Stage Two; detailed business case assessments and conceptualising the project
+ Stage Three; detailed master planning
+ Stage Four; construction phase of the project
Following construction, we can assist clients with operational planning, e-commerce, visual merchandising and ongoing day-to-day assistance as required. 

WHY SHANX

Australia’s best mini golf course builder with over 80 years’ experience within the Australian Golf Industry. SHANX provides clients with unrivalled knowledge, services and passion.
+ There is no mini golf course concept like SHANX in the Southern Hemisphere
+ SHANX is turnkey, offering clients with a full suite of services to ensure the success of their investment
+ We own and operate our own SHANX mini golf facilities and this in-depth operational knowledge is passed onto our clients to help them succeed
+ All works are undertaken in-house to ensure that quality standards are not just met, but exceeded throughout every stage of the process   

MINI GOLF GOLDEN ERA

Architects of the Golden Age produced some of the most innovative and bold course designs ever seen. More than 90 years after they were built, these courses are still among the greatest golf venues in the world.
Many of the names – like Dr Alister MacKenzie, H.S. Colt, Seth Raynor, George C. Thomas, Willie Watson and Donald Ross – are familiar to golf enthusiasts. Locally, Alex Russell and the Morcom brothers led the way during this era playing a role in most golf course design and construction across the country.
These men took their craft to a whole new level during the Golden Era, leaving an undelible mark on approaches to course design and on the game itself.
There is no doubt that great design stands the test of time.
Never before has the design of a mini golf course taken the soul, the roots and the essence of a ‘big golf course’. Designs of mini golf courses have focused on amusement, rather than the strategy of the game of golf, let alone working with each site as it lays with the land. Often, they are landscaping projects with some fake turf golf holes thrown in the mix.  

SUSTAINABILITY

Environmental: The least disturbance approach to the land provides a natural feel for the topography of the site, as if the mini golf course were always there. In doing so, your mini-golf course is absolutely unique to your site providing a unique experience that encourages repeat visitation.
Financial: With the environment front of mind for the Architect, clients will save thousands of dollars in construction costs. Less dirt moved equals less labour, less surface manipulation and less landscaping. Ultimately minimising capital investment with the same, if not better, returns of investment.

CUSTOMER EXPERIENCE

The location of your mini-golf course is arguably the most important aspect to the long term success and financial viability of your investment. Facilities should consider;
+ Proximity to buildings and car park
+ Is street frontage an option?
 + Can existing service areas be utilised to save labour?
+ Will the site provide variety, fun and excitement?
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